The main purpose of the Foundation “Cepelia” is to protect, to develop and to promote the folk and artistic handicraft, the artistic industry. The foundation acts independently, and also with commercial partners, the chain of own shops and galleries in Poland.The Foudation acts in order to cultivate and create new values of the Polish art and culture not only in the country but also aboard, and particularly: supports ethnographic research in the art and the handicraft sphere, organizes contests, exhibitions shows, creates and leads art galleries, protect the regional folk groups, organizes the contests, exhibitions, reviews, supports publishing houses, connected with the statutory activity of the Foundation, gives rewards in contests, organized by museums or associations. Over 60 years Cepelia fixed its position in the people’s consciousness.The ethical obligation of the Foundtation is to protect “the dying beauty”.